What is Digital Marketing?
Digital marketing, also known as online marketing, is a method of promoting your brands, products, or services through online channels such as search engines, websites, social media, emails, webinars, and mobile apps. Put simply, digital marketing is any marketing effort that needs electronic devices, software, and the internet to create and promote marketing campaigns.
Importance of Digital Marketing
Your audience spends, on average, more than six hours a day online: browsing websites, watching videos, and reading content on blogs and social media. Digital marketing is an easy way to reach them directly. If you don’t have a digital marketing strategy for your business yet, it’s high time to create one.
61%
lower costs for digital marketing compared to traditional marketing.
60%
of customers expect brands to provide consistent and precise information across online channels.
Benefits of Digital Marketing
- Reach your audience anywhere in the world
- Target people who fit your ideal customer profile (ICP)
- Deliver a highly personalized experience
- Engage and build meaningful relationships with your audience
- Create a better brand image
- Maintain better control over your marketing budget
- Benefit from high visibility over your campaign performance
- Measurable ROI
Types of Digital Marketing
SEO
SEO stands for search engine optimization. This is a continuous process of optimizing your website’s technical configuration, creating relevant content for your audience, and sharing links on social media and other related websites to make your website more likely to pop up on search engines in response to users’ search queries. SEO has three main components:
On-Page SEO
The practice of optimizing individual web pages in terms of site, structure, and content. On-page SEO refers to all the measures taken directly on the website to improve its position in search rankings.
Off-Page SEO
Actions you take anywhere other than your page to improve your page ranking in search engine results. It involves improving users’ perceptions of your site’s popularity, relevance, and authority rankings.
Technical SEO
The process of ensuring your website meets search engines’ technical criteria, such as page loading time, website architecture, URL structure, and security.
Several factors contribute to a good SEO score, but creating rich content is always a strong strategy. In fact, good SEO is all about content marketing.
Content marketing
Content marketing is a marketing approach focused on creating and distributing content such as blogs, infographics, white papers, ebooks, podcasts, and videos that are relevant to your target audience to make your website more likely to pop up on search engines in response to users’ search queries
The primary objective of content marketing is to educate your audience about the products and services you offer to gain their interest and allow them to evaluate whether your business has the right solution for their problems. Content marketing can also be a great soft seller for your business, boosting factors like reach, brand awareness, interactions, sales, and loyalty.
Your website content, like blog posts, can significantly contribute to SEO, making sure your website appears at the top of the search engine results page (SERP) for related search queries. Users are more likely to visit the page at the top of the results, so you’ll get more visitors to your website without paying for traffic. That’s why content is always king.
Email marketing
Email marketing is a component of digital marketing that uses email as a medium to promote brands, products, and services to subscribers. It helps your brand build a great relationship with customers and keeps them up to date on your new products, offers, discounts, and other services.
Email marketing is ideal for
- Welcoming and onboarding customers
- Nurturing customers with relevant and valuable content
- Following up with potential new customers
- Sharing blogs or newsletters
- Promoting your new products and services
Advantages of email marketing
- Direct marketing
- Easy to create
- Reach instantly
- Deliver personalized experience
- Measurable results
- Higher ROI if executed well
SMS marketing
SMS marketing involves sending promotional or transactional marketing messages via SMS to communicate offers, updates, and alerts to your customers who have consented to receive these messages from your company.
Advantages of SMS marketing
- Reach your audience instantly and directly on their phones.
- Create workflows and automate messages in most SMS marketing apps.
- Benefit from measurable results and a high engagement rate.
Social media marketing (SMM)
SMS marketing involves sending promotional or transactional marketing messages via SMS to communicate offers, updates, and alerts to your customers who have consented to receive these messages from your company.
Advantages of social media marketing:
- Enhance brand awareness by promoting your content to a new audience
- Increase your website traffic Improve your SEO score
- Engage with followers and build meaningful relationships
- Attract more inbound leads
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